It is well-known that journalists face a huge amount of moral responsibility in their work. The reason is very simple – in times of national crises and emergencies, they do much more than just report on things that happen to people. They shape public understanding of complex phenomena, influence collective behavioral trends, develop political narrative, and, at worst case scenario, provoke people into panic or calmness. This is why accurate and ethically responsible journalism becomes extremely important in times of public health problems.