The Gaza war has changed that paradigm.
It has produced neither a military nor a political victory. Adding fuel to the fire, Israel has abandoned the notion that soft power is as important as hard power in the vein of scholar Joseph Nye, who recently cautioned that “ignoring or neglecting soft power is a strategic and analytic mistake.”
Mr. Nye noted that “in the short run, swords are mightier than words, but in the long run, words guide swords.”
It’s advice Israel has failed to heed. As a result, Israel is losing two wars in Gaza, the war itself and the battle for hearts and minds.
All Hamas needs to do to declare victory is to survive.
Israel has enshrined on an altar that notion, valid for most non-state actors battling conventional military forces, by insisting it will destroy Hamas militarily and politically.
Israel’s problem is that Hamas is likely to survive even if it were to kill Hamas’ Gaza leader, Yahya Sinwar. Israel’s most wanted man, Mr. Sinwar, has eluded Israeli forces since the war erupted last October.
Israel has also failed to achieve its other war goals – the rescue of Hamas-held hostages and ensuring Gaza does not remain a launching pad for Palestinian resistance.
This weekend, Palestinians killed ten Israeli soldiers, the highest toll in one day since January, while Israel Defence Forces (IDF) spokesman Daniel Hagari conceded that Israeli would not be able to militarily rescue all the remaining 116 hostages, 41 of which are believed to have been killed in captivity during the war.
“We will not be able to return everyone home in this way,” Mr. Hagari said.
In the battle for hearts and minds, Israel wasted no time in destroying initial empathy in response to the brutality of Hamas’ October 7 attack that killed more than 1,100 primarily civilian Israelis and foreigners and led to the kidnapping of 250 others.
The vast majority of more than 100 hostages who have regained their freedom since October 7 were released in November in a prisoner exchange with Hamas. Israel’s military has rescued only seven.
Israel’s self-inflicted defeat in the war for hearts and minds may be more consequential than its inability to crush Hamas on the battlefield despite severe body blows inflicted on the group.
Within a matter of months, Israel went from being able to claim a moral high ground to a country indicted in the International Court of Justice (ICJ) on charges of genocide and whose leaders risk the International Criminal Court issuing arrest warrants for alleged war crimes.
Israel’s 13 June 2024 raid in the West Bank town of Jenin. Credit Xinhua
Winning the war for hearts and minds would have been an uphill battle no matter what, given the tens of thousands of Palestinians killed and wounded by Israeli forces and the physical devastation of Gaza’s infrastructure, not to mention stepped-up Israeli repression on the West Bank and tacit endorsement of vigilante settler attacks on Palestinians and aid convoys en route to Gaza.
Israel seems bent on ensuring it ends the war as a pariah in much of the world by hindering the unfettered flow of humanitarian relief needed to address the consequences of its curtailing of food, fuel, water, and electricity and destruction of Gaza’s health sector.
Adding fuel to the fire, Israel has shown no empathy for the plight of innocent Palestinians and no acknowledgment that Palestinians have rights, too. Instead, Israeli leaders have repeatedly made genocidal statements and obstructed efforts to achieve a ceasefire.
To be sure, Hamas has displayed similar insensitivity but that has no impact on Israel’s global standing.
Israeli denunciation of mass anti-war protests across the globe as anti-Semitic and dismissal of public opinion polls that show Western public opinion turning against Israel has only deepened the hole Israel finds itself in.
It’s a hole that Israel will find difficult to extricate itself from.
Worse, Israel’s Gaza war conduct and antithetical public relations posture, like its West Bank settlement and other policies, have hardened positions on both sides of the divide, making a resolution of the Israeli-Palestinian conflict ever more elusive.
It risks giving currency to Hamas’ notion that a long-term ceasefire in Gaza, and more broadly between Palestinians and Israelis, may be the only thing that is achievable.
Israel’s self-dug grave will likely reinforce Hamas’ contention that a two-state resolution of the Israeli-Palestinian conflict should entail a long-term ‘hudna’ or armistice rather than Palestinian recognition of the Jewish state.
Israel asserts that Hamas’ notion of a long-term ‘hudna’ or armistice rather than Palestinian recognition of the Jewish state in the context of two states demonstrates the group’s determination to destroy Israel and maintain the right to armed resistance.
Unlike the Palestine Liberation Organisation’s (PLO) recognition of Israel in the 1980s as the prelude to the creation of a Palestinian state alongside Israel, Hamas’ 2017 amended Charter envisions two states living side-by-side without recognising one another and, presumably, without maintaining full diplomatic relations.